Call Tracking allows you to track calls from your website and know exactly what advertising activity brought them there; whether it was from a different website, Google or your paid search effort.

So no longer will you have to figure how your caller has discovered you.

Call tracking is a vital tool for any company that spends money on advertising across multiple stations. Customers with AdWords possess an inborn need to track the calls that relate to their key words, to be able to understand which keywords provide call conversions. AdWords Call Tracking Without visibility of call conversions, it is not really possible to figure out if your investment in the key words in your portfolio is providing value or not. Is just tracking AdWords call conversions ?

Most customers are looking to track not only PPC, but additionally SEO, Screen, Affiliates, Social Media in addition to Offline campaigns like TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation call tracking system like Call Conversions Tracking comes in, since it allows you to realize your ROI for each of these very important channels not just Google PPC. This can be essential actionable data allowing you to optimise the efficacy of all your marketing and advertising channels, key to the success of any business.